
The Good Search

The Good Search
Client
Client
Andalusia
Andalusia
Date
Date
Date
June 19, 2025
June 19, 2025
June 19, 2025
Project Description
Project Description
The Good Search. Turns sad searches into happy journeys.
The Good Search. Turns sad searches into happy journeys.
The Good Search. Turns sad searches into happy journeys.
What is the prostate?, When will it stop raining?, Symptoms of premature baldness?, Why am I so tired?, How to win back my ex?
Every day, millions of people write searches on Google that allow us to sense that at that moment they are not exactly happy. To all those searches, The Good Search gives an unexpected answer: Andalusia.
With this disruptive SEM campaign, we appropriate the world's most famous search engine to slip into its most existential answers with a simple proposal: travel south as an emotional remedy.
Because it doesn't matter what happens to you... in Andalucía, it will pass.
What is the prostate?, When will it stop raining?, Symptoms of premature baldness?, Why am I so tired?, How to win back my ex?
Every day, millions of people write searches on Google that allow us to sense that at that moment they are not exactly happy. To all those searches, The Good Search gives an unexpected answer: Andalusia.
With this disruptive SEM campaign, we appropriate the world's most famous search engine to slip into its most existential answers with a simple proposal: travel south as an emotional remedy.
Because it doesn't matter what happens to you... in Andalucía, it will pass.