Si en tu banco no pasa, pasa de tu banco.
Si en tu banco no pasa, pasa de tu banco.
Client
Client
ABANCA
ABANCA
Date
Date
Date
May 2025
May 2025
May 2025
Project Description
Project Description
If it doesn't work at your bank, forget your bank. A campaign that encourages change. Literally.
If it doesn't work at your bank, forget your bank. A campaign that encourages change. Literally.
If it doesn't work at your bank, forget your bank. A campaign that encourages change. Literally.
A campaign that says what many think.
And proposes what many want to do: change banks.
A message as clear as it is empathetic, connecting with a daily truth: when your bank stops being by your side, it’s time to move on.
Through a visual metaphor —shadows that grow beyond those who cast them—, ABANCA presents a simple idea: when you are in the right place at the right time, you grow.
A campaign that says what many think.
And proposes what many want to do: change banks.
A message as clear as it is empathetic, connecting with a daily truth: when your bank stops being by your side, it’s time to move on.
Through a visual metaphor —shadows that grow beyond those who cast them—, ABANCA presents a simple idea: when you are in the right place at the right time, you grow.
This campaign goes a step further in the brand territory we have been working on for years, reinforces our strategic attributes, and once again reflects our commitment to supporting and being close to our customers.
Susana Ortiz
Marketing Director at ABANCA
Marketing Director at ABANCA
Susana Ortiz
