Xabier has a degree in Advertising and Public Relations from the University of the Basque Country. After completing a master's in web design and development at Área school, he began his professional career in 2021 as a web designer at the agency Ecommjuice, working for a year and a half on accounts such as SOGO and Kern Pharma. Subsequently, he completed a master's in advertising creativity at The Atomic Garden school.