Samuel is a graduate in Advertising and Public Relations from the University of Alicante.

His professional career began in 2020 as a copywriter at the Química creativa agency, working for accounts such as Clavileño chocolates and Pepe Moll.

After his time at the agency, he did a European volunteer service in Lithuania, where for 10 months he worked with people with mental disabilities.

Subsequently, he completed the master's degree in advertising creativity at The Atomic Garden school.