Paula has a degree in Advertising and Public Relations from the Villanueva University Center in Madrid (UCM).

She began her professional career in 2018 at Grey Group Spain, where she worked for brands such as Domino's Pizza, Renault Jurado, Tombola, and Iberdrola, among others.

A year later, she led the Social Media and Influencer Marketing strategy for the retail startup Pompeii Brand, developing communication campaigns and launches in Spain and Portugal.

Two years later, she joined M&C Saatchi Spain to work with clients such as Euromillones, Marcilla, L'OR, Monaco Tourism, Mugaburu, and Emperador Properties, while also supporting the agency's new client acquisition.