Naia graduated with First Class Honours in Advertising, Public Relations, and Marketing from London Metropolitan University.

After her career as a gymnast, she has been a coach and national judge in various championships in Spain.

She joined the agency 2Ados in Vitoria-Gasteiz as an art director, working for clients such as the Provincial Council of Álava.

Later, she completed a master's degree in advertising creativity at The Atomic Garden.

In 2022, she published the article “Neuromarketing: the secret recipe of Fast Food,” while also participating in the II Congress of Neuromarketing, “Trends in Neurocommunication and Advantages for the Business Fabric.”

Additionally, she has produced award-winning spots at various advertising festivals such as Smile Festival and Publifestival.