He started his creative career working at McCann, Casadevall&Pedreño, and Cathedral. Training under the guidance of Juan Mariano Mancebo, Elvio Sánchez, Pablo Monzón, Jorge López, Pablo Torreblanca, Nicolás Hollander, and Juan Nonzioli, among others.

He was a founding member of Shackleton in 2004. He joined as a copywriter and became the executive creative director and partner. He has worked for clients such as MTV, Coca Cola, Movistar, Vodafone, Google, Loewe, Calle 13, Loterías, Los 40, Codere, Uber, Correos, Rastreator, and Abanca, among others.

He has been recognized at the most relevant advertising festivals in the world such as Cannes Lions, The One Show, D&AD, cdc, Caples, Eficacia, El Sol, and Premios Ondas. His work contributed decisively to winning the Agency of the Year award three times at Cannes.

In his teaching capacity, he has been a writing professor at the Miami Ad School and co-founder of the Master in Creativity at Coco School.