He studied Advertising and PR at the Complutense University of Madrid and did a master's in Art Direction at the Miami Ad School in Madrid. 

He has previously been at Innocean Berlin, where he worked for clients like Kia, LEC, Robert Capa Contemporary Photography Center, and Pringles. He received national and international awards both as a student and a professional (Cannes, D&AD, ADC, El Sol, etc).