He began his professional career in 2004 in Argentina producing sports and social events. In 2006, he moved to Madrid and joined the Shackleton Events team as an account supervisor, and in 2008, he joined the production department as an Event Producer. In 2015, he returned to Argentina where he became a founding partner of the agency GO! Event. His work in production is notable for the use of new technologies applied to events, turning them into true experiences that last over time and in memory. Fer has worked for clients such as Google, State Lotteries and Betting, Vodafone, Sony Pictures, and Sanofi, among others.