Borja holds a degree in journalism, advertising, and public relations, specializing in digital marketing.

He began his professional career at Europa Press, later joined Diario As, where he spent 3 years covering different sections of the newspaper.

His journey in social media started at Arroba, as a Community Manager and later promoted to Social Media Manager.

Subsequently, between 2011 and 2013, he worked at FullSIX and at Ogilvy, managing accounts such as Diageo, Barceló Hotels, Milka, Central Lechera Asturiana, or IBM.

In 2013, he joined Shackleton, where he stayed for 10 years, first as a Social Media Strategist and finally as Head of Social at the agency.

At Shackleton, he led major social media accounts such as Correos, Renfe, BBVA Italia, Vodafone, ASISA, Skechers, and Aena, among others.