Sorry Álex

Client

Tourism and Sports of Andalusia

Date

APRIL 2025

Project Description

29 years later, we apologize.

Andalusia transformed a bitter memory of the Jerez GP into a collective apology that united the entire motorcycling community.

In 1996, a track invasion in Jerez left Álex Crivillé without victory, without a world championship… and without apologies. Until now.

Andalusia transformed a bitter memory of the Jerez GP into a collective apology that united the entire motorcycling community.

In 1996, a track invasion in Jerez left Álex Crivillé without victory, without a world championship… and without apologies. Until now.

During the 40th anniversary of the circuit, we created "Sorry, Álex": a collection of t-shirts, caps, and flags to apologize as he deserves.

What started as a symbolic apology turned into a movement. The fans brought it to the circuit. The media and social networks amplified it. And Crivillé, at last, forgave us.

Better late than never, right?

During the 40th anniversary of the circuit, we created "Sorry, Álex": a collection of t-shirts, caps, and flags to apologize as he deserves.

What started as a symbolic apology turned into a movement. The fans brought it to the circuit. The media and social networks amplified it. And Crivillé, at last, forgave us.

Better late than never, right?

During the 40th anniversary of the circuit, we created "Sorry, Álex": a collection of t-shirts, caps, and flags to apologize as he deserves.

What started as a symbolic apology turned into a movement. The fans brought it to the circuit. The media and social networks amplified it. And Crivillé, at last, forgave us.

Better late than never, right?

I forgive you, of course, but I do not forget.

But I love you all the same.

Álex Crivillé

Former Spanish motorcycle racer

Álex Crivillé

Europa Press

La Junta pide perdón a Crivillé por la caída de 1996 en el circuito de Jerez

Relevo

Álex Crivillé salda su deuda con el circuito de Jerez tres décadas después

Infobae

"Sorry Álex", una campaña para pedir perdón 29 años después a Álex Crivillé

Reason Why

Andalucía y la agencia Ernest hacen marketing de disculpa

CONTROL Publicidad

Andalucía pide perdón a Álex Crivillé 29 años después

DIRCOMFIDENCIAL

Una línea de merchandising motero para pedir perdón a Alex Crivillé 29 años después

Los Ramones

PP ANDALUCÍA

Sorry Álex

Sorry Álex

29 years later, we apologize.

29 years later, we apologize.

29 years later, we apologize.

La Junta pide perdón a Crivillé por la caída de 1996 en el circuito de Jerez

Álex Crivillé salda su deuda con el circuito de Jerez tres décadas después

"Sorry Álex", una campaña para pedir perdón 29 años después a Álex Crivillé

Andalucía y la agencia Ernest hacen marketing de disculpa

Andalucía pide perdón a Álex Crivillé 29 años después

Una línea de merchandising motero para pedir perdón a Alex Crivillé 29 años después

Los Ramones

WORK

WORK

team

team

news

news

contact

contact