Sorry Álex
Sorry Álex
Client
Client
Tourism and Sports of Andalusia
Tourism and Sports of Andalusia
Date
Date
Date
APRIL 2025
APRIL 2025
APRIL 2025
Project Description
Project Description
29 years later, we apologize.
29 years later, we apologize.
29 years later, we apologize.
Andalusia transformed a bitter memory of the Jerez GP into a collective apology that united the entire motorcycling community.
In 1996, a track invasion in Jerez left Álex Crivillé without victory, without a world championship… and without apologies. Until now.
Andalusia transformed a bitter memory of the Jerez GP into a collective apology that united the entire motorcycling community.
In 1996, a track invasion in Jerez left Álex Crivillé without victory, without a world championship… and without apologies. Until now.
During the 40th anniversary of the circuit, we created "Sorry, Álex": a collection of t-shirts, caps, and flags to apologize as he deserves.
What started as a symbolic apology turned into a movement. The fans brought it to the circuit. The media and social networks amplified it. And Crivillé, at last, forgave us.
Better late than never, right?
During the 40th anniversary of the circuit, we created "Sorry, Álex": a collection of t-shirts, caps, and flags to apologize as he deserves.
What started as a symbolic apology turned into a movement. The fans brought it to the circuit. The media and social networks amplified it. And Crivillé, at last, forgave us.
Better late than never, right?
During the 40th anniversary of the circuit, we created "Sorry, Álex": a collection of t-shirts, caps, and flags to apologize as he deserves.
What started as a symbolic apology turned into a movement. The fans brought it to the circuit. The media and social networks amplified it. And Crivillé, at last, forgave us.
Better late than never, right?
I forgive you, of course, but I do not forget.
But I love you all the same.
Álex Crivillé
Former Spanish motorcycle racer
Former Spanish motorcycle racer
Álex Crivillé
