Entre Quejíos

Client

Tourism and Sports of Andalusia

Date

November 2024

Project Description

Between Complaints. A farewell that transcended the stage

The farewell of Rafa Nadal deserved more than a typical tribute. During his last tournament in Málaga, we created Entre Quejíos, an original musical piece that fuses the cries of Andalusian flamenco with Nadal's iconic shouts on the court.

Debuted live at the stadium, before and after their last match, it honored its intensity, its legacy, and its deep connection with Andalucía.

The piece was produced by Javier Limón and Frank Maza, performed by Beli Moli, and distributed on streaming platforms.

Debuted live at the stadium, before and after their last match, it honored its intensity, its legacy, and its deep connection with Andalucía.

The piece was produced by Javier Limón and Frank Maza, performed by Beli Moli, and distributed on streaming platforms.

Debuted live at the stadium, before and after their last match, it honored its intensity, its legacy, and its deep connection with Andalucía.

The piece was produced by Javier Limón and Frank Maza, performed by Beli Moli, and distributed on streaming platforms.

Streaming platform plays

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Organic impressions on social media

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We started working with Ernest and we launched a small briefing. But when they present you with an idea that is very good, you either move forward or discard it. And we are not very much into discarding. We try to be brave in these matters.

Lisardo Morán Urdiales

Director General of Tourism and Sport of Andalusia

Lisardo Morán Urdiales

CÓRDOBA GOOD NEWS

Beli Moli pays tribute to Rafa Nadal with the song 'Entre Quejíos'.

THE ADVERTISING PROGRAM

Tourism and Sports of Andalusia pay tribute to Rafa Nadal

DIRECT MARKETING

"Between Complaints": the emotional tribute from Andalucía to Rafa Nadal in his last tournament

THE OFF-THE-BALL RUN

'Between Complaints, from the Junta de Andalucía to Rafa Nadal

REASON WHY

Andalusia bids farewell to Rafa Nadal "with complaints" with this campaign by the Ernest agency.

SUR NEWSPAPER

'Between complaints', the emotional thanks of Andalusia to Rafa Nadal

EXTRA DIGITAL

Andalusia's Tourism and Sport presents 'Between Complaints'

CONTROL ADVERTISING

"Entre Quejíos", the tribute of Andalusia to Rafa Nadal

Ernest, head of Social Media for Tourism and Sports of Andalusia

Razón por la cual

Andalusia bids farewell to Rafa Nadal "amidst sighs"

Los Ramones

PP ANDALUCÍA

Entre Quejíos

Entre Quejíos

Between Complaints. A farewell that transcended the stage

Between Complaints. A farewell that transcended the stage

Between Complaints. A farewell that transcended the stage

Beli Moli pays tribute to Rafa Nadal with the song 'Entre Quejíos'.

Tourism and Sports of Andalusia pay tribute to Rafa Nadal

"Between Complaints": the emotional tribute from Andalucía to Rafa Nadal in his last tournament

'Between Complaints, from the Junta de Andalucía to Rafa Nadal

Andalusia bids farewell to Rafa Nadal "with complaints" with this campaign by the Ernest agency.

'Between complaints', the emotional thanks of Andalusia to Rafa Nadal

Andalusia's Tourism and Sport presents 'Between Complaints'

"Entre Quejíos", the tribute of Andalusia to Rafa Nadal

Ernest, head of Social Media for Tourism and Sports of Andalusia

Andalusia bids farewell to Rafa Nadal "amidst sighs"

Los Ramones

WORK

WORK

team

team

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news

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contact