Born in Serbia and raised in Madrid. Luka begins his professional journey in the New York theater and film scene. Upon returning to Spain, he becomes involved in the audiovisual industry.

His knowledge of multimedia leads him to collaborate with leaders in the marketing world such as McCann, Craft WW, and Royal, carrying out projects for clients like Coca Cola, Ikea, and L’Oreal, among others.

Luka completed his studies between New York University and the University of West London.