Lucía has a degree in Digital Communication from the San Isidoro University Center. In addition, she has a course in Account Executive from The Atomic Garden and has complementary training in digital creativity, event marketing, protocol, and artificial intelligence applied to marketing.

 She has experience in agencies such as Officer and Gentleman, where she worked as a Trainee Account Executive on international projects, and at Parnaso, as a Community Manager, managing content and digital campaigns.