PROPOSAL
VALUE
01
DESIGN FOR AUDIENCES
02
END TO END WORKFLOW
03
CREATIVIDAD IMPULSADA
04
SUPER CRAFT
05
ENGAGING & INFLUENCE
06
LIVE EXPERIENCES
DESIGN FOR AUDIENCES
Public
clients
Consumers, users, buyers, etc.
audiences
Product Design
Brand Building
Digital Sales
Loyalty
PRACTICES
Silver economy
Generation Alpha
e-Sports Fans
Animal Rights Activists
LGBTQI*
Runners
...
Public
internal
Employees, shareholders, distributors, etc.
audiences
Leads
Candidates
Employees
Former Employees
Talent Agents
Training Agents
…
PRACTICES
Internal story
Employer branding
Recruitment
Retention
Cultural change
Content
…
Public
opinion
Consumers, users, buyers, etc.
audiences
Product Design
Brand Building
Digital Sales
Loyalty
PRACTICES
Silver economy
Generation Alpha
e-Sports Fans
Animal Rights Activists
LGBTQI*
Runners
...
Public
institution
Public decision-makers, legislators, regulators, organizations, etc.
audiences
Product Design
Brand Building
Digital Sales
Loyalty
PRACTICES
Silver economy
Generation Alpha
e-Sports Fans
Animal Rights Activists
LGBTQI*
Runners
...
Public
CITIZENS
Voters, affiliates, activists, contributors, donors, etc.
audiences
Product Design
Brand Building
Digital Sales
Loyalty
PRACTICES
Silver economy
Generation Alpha
e-Sports Fans
Animal Rights Activists
LGBTQI*
Runners
...
CREATIVITY DRIVEN BUSINESS
The data and AI to turn it into prediction and personalization are key, but since most companies already have access to all of this, the difference once again lies in creativity.
SUPER CRAFT
In a context where almost everything has been said, the form, the tone, and the production values,
taking care of even the smallest details changes the level of impact.
We build active communities around brands, institutions, and associations.
We generate relevant conversations for users and society.
We energize the debate and capitalize on conversation trends.
We influence the perception of consumers, companies, or employees.
SOCIAL MEDIA
We cover all operational phases of work in social networks.
SOCIAL LISTENING
Listening and surveillance in real time.
STRATEGY
Guidelines, positioning, tone, and ecosystem.
CREATIVITY
Personality, conceptualization, visual identity.
CONTENT PLAN
Territories, categories, frequency, and formats.
COMMUNITY MANAGEMENT
Publication, dynamization and community.
ATTENTION
TO THE CLIENT
Agility, customization, and resolution.
RESULTS MEASUREMENT AND REAL-TIME OPTIMIZATION
Dashboard, qualitative reports, and success reports in response to reputational crises.
SOCIAL WORKFLOW
MONITORING
Tools
Manual
Daily monitoring:
- Social Media
- Digital media
- Blogs
- Forums
- Reviews
- APP Stores
DETECTION
Complaints
Questions
Opinions
Recommendations
Trends
Viral currents
Industry insights
Witty comments
ANALYSIS
Extraction of different topics based on strategic verticals
Assessment of the themes detected in the listening sessions
Deepening on potentially interesting topics
Analysis and forecasting of the positive impact of their use
CONTENT PLAN
Strategic content approach
Creative conception
Content plan layout
- Dynamization
- Campaigns
Special actions
Assessment of possible investment in Ads
Sending proposals to the client
PRODUCTION AND DYNAMIZATION
Production of creative pieces
Paid media campaign (if applicable)
Content dynamization on social media
MEASUREMENT AND MONITORING
Analysis and report of KPIs:
- Weekly report of results.
Analysis and reports of reputation and digital impact
LEARNINGS
Drawing conclusions and lessons to apply in future actions based on daily monitoring.
PAID SOCIAL
Comprehensive management of media campaigns on social networks.
STRATEGY
OF MEDIA
Objectives, segmentation
and channels.
PLAN
OF CONTENTS
Creatives, copies, formats, and hashtags.
BUY
MEDIA
Platforms, estimates
and costs.
OPTIMIZATION
REAL-TIME
Tracking, analysis and improvements in real time.
MEASUREMENT
OF RESULTS
Quantitative report, profitability, and learnings.
INFLUENCE MARKETING
We work with content creators, influencers, and key opinion leaders,
generating audience-segmented influencer campaigns.
CREADORES DE CONTENIDO
Entertainment, e-Sports, sports, gastronomy…
LIFESTYLE INFLUENCERS
Fashion, beauty, restoration, tourism…
KEY OPINION LEADERS
Politics, finance, logistics, energy...
LIVE EXPERIENCES
At Ernest, we use what we call the “3 E's” of an event to design the action plan.
EXPECTATION
(BEFORE)
Communication, invitation, confirmation, information.
Key phase to boost attendance, generate excitement, and create a good first impression.
EXPERIENCE
(DURING)
Transfer in, introduction, knot, outcome, transfer out.
There is no action of communication where so many senses are involved. The participant engages sensorially and physically. They are present, see, listen, touch, smell, taste, enjoy, participate, and share.
EVOCATION
(AFTER)
Epílogue, conversation, repercussion, memory.
Multiplying the effect of an event once it has ended with an appropriate evocation of what was experienced.
STRATEGY
Narrative Concept
Product Experience
Brand Integration
Audience Experience
Technology Integration
PRODUCTION
Content production
Construction and installation
Integration of production
Technological developments
Project management
COMMUNICATION
Summary video editing and photography
Post-event communications
Content delivery
CREATIVITY
Creative concept development
Scripting
Guest journey design
Look & Feel proposal
Welcome Pack conceptualization
PLANNING AND LOGISTICS
Guest Registration
Management of the virtual platform
Staff and catering management
Management of spaces and permissions
Coordination of shipments
FEEDBACK
Experience form
Data and time monitoring
Post-event report
DESIGN
Scenery and space design
Brand implementation
Blueprints and installations
Renders
IMPLEMENTATION
Casting and hiring of inspectors
Audio-visual Technique
Art Direction
Production of the welcome Pack
IMPACT
Data Analytics
Earned Media Analysis
Impact on Social Media
KPI and ROI Reports
SUSTAINABLE LIVE EXPERIENCES
We conceptualize, design, and organize events with a focus on impact from its three perspectives:
social, environmental, and economic, during all three phases.
BEFORE
Review of sustainable guidelines for the development and implementation of the event.
DURING
Follow-up on the effective implementation of the considered measures.
AFTER
Assessment of the degree of sustainability of the event, certifications, reports, and compensations.
GUIDELINES
Locations with environmental certification and/or sustainable standards (renewable energies, climate control, efficient water use, waste management, etc).
Universal accessibility for people with functional diversity.
Accessibility in public transport. Use of sustainable and/or shared transportation.
Hiring staff at risk of social exclusion and/or disabled individuals.
Promote diversity and parity in staff and collaborators.
Catering. Regional, seasonal, organic products. Tableware.
Production of ephemeral materials, merchandise, and sustainable stationery.
Relationship with committed suppliers and collaborators and local businesses.
Use of platforms that allow for improved management of sustainable events.
GUIDELINES
Promotion of the use of low-emission renewable energies, solar energy, and rechargeable batteries from sustainable sources.
Encouragement of new technologies for reducing the carbon footprint in transport and reducing paper usage.
Control of the climate in the headquarters.
Efficient water usage.
Management and control of food surpluses through composting, donations to food banks, soup kitchens, and/or utilization of food with the staff.
Self-assessment and/or coordination of assistance from a certifying responsible party for the monitoring and control of the proper implementation of sustainable guidelines.
GUIDELINES
Calculation of the actual emissions of the event.
Compensations for the carbon footprint generated.
Reutilization of materials.
Proper management of the waste generated during dismantling.
Report on the evaluation of the implementation of the measures.
Certifications. Eventsost. ISO.